Purple Coneflower (Echinacea)
Purple Coneflower Echinacea is one of the most valued and beloved native perennial wildflowers in North America — the dramatic, daisy-like blooms with their distinctive spiky orange centers and rosy-purple petals attract butterflies and beneficial insects throughout their long summer season while providing nutritional seeds for birds through the autumn. Well-known in herbal medicine for its immune-supporting properties, echinacea is as functional as it is beautiful, earning its place in every pollinator garden and natural medicine chest.